There seems to be an influx of adverts for online marketing and the digital entrepreneurial space on the web these days – is it a fade? Or here to stay?
I strongly believe that there is space for any business, both on and offline.
As long as they provide valuable products and services, then they are contributing and have their place.
And if you consider that everyday a new product, service or idea can join the infinite space of the internet – you don’t need elbow room to run a business online.
When something becomes popular, especially in this digital age, there is a tendency for it to become over-used, burnt out, and loose its allure.
However, when it comes to online business it’s my belief that you can be pretty sure you’ll succeed, and stay sustainable.
You see, the internet is big. Huge. Massive. I don’t think there is a human alive today who can fully comprehend how vast this space is.
This means, that there are almost unlimited spaces for products and services to be advertised, bought and sold.
If you like the sound of something, chances are someone else does.
But maybe what you’re after isn’t on the web yet. Maybe your ideal product would be a whole new niche, with hundreds, thousands, dare I say, even millions of people who would gladly buy it too. Well, you could be the one to sell it to them.
With an online business, you’re not limited either. You could sell luxury soap one week, and key rings the next. And you don’t have to sell physical products, in fact, most online business is done in the space of digital products. As well as this, marketing online is not reserved for selling products. It’s an infinite space for anything you wish to market; events, projects, charity work – literally anything works.
The point is, the online market place is open to anyone and forever changing, and your digital business can change with it.
It’s not as easy to re-brand your shop on the high street, or pick yourself up if no one buys your products and you go bust.
But if you leverage the internet you can create more than one business at a time, and simply stop marketing something and start marketing another.
And because this can now be done from a laptop, you aren’t restricted by geography; you don’t need an office, staff, or even a desk.
Because there’s unlimited space on the internet you don’t need to worry about competition or pushing another business out the way to make room.
By adding to the online market you are adding choice. More varity. More diversity.
As my mentor, Stuart Ross wisely says, ‘If you try to market to everyone, you’ll end up marketing to no one.’
Finding your niche is definitely a more secure approach to building a sustainable business.
At first, it seems counter intuitive, but if you’re the only one on the web selling what you sell, to a targeted audience, then you have no competition.
Focus in on a specific need and you’ll be providing value to a niche audience who will probably come to you again and again over time. In this way you’ve created your own market; the rest of the internet is not your concern.
It may also feel like you’re coming to the online business table a little late, and that it will be too difficult and take too long to get started and learn the skills necessary.
However, in today’s digital space so much of the hard work has already been done.
Just think of how many people have gone before you.
20 years ago when the internet was this new, undiscovered thing, it wasn’t easy working out how online business worked. It’s taken all that time for people to master the online market space.
If you start now, you can leverage all those years of experience and can literally set up a business in days.
Plus, the internet is always expanding and growing. It flows with life; culture, news, fashion, politics, environmental change, education, development. Needs and wants are forever coming out of the woodwork. There will always be something new to market.
How do I know this? Because I am running an online business. And I haven’t been doing it that long.
It has been a steep learning curve but with the help of a digital educational platform in online marketing I have set up my own business online and it’s not only serving me, but allowing me to serve others.
If you’re curious and would like to find out more then you can sign up for some free workshop tranings through the Start Here page.
These are the very same workshops videos I watched before I starting my own online business. They were the catalyst which completely changed my life, so now I’m committed to passing them on and sharing them with others.
All in all, I think it’s wise to go into any kind of business with an open mind and a willingness to learn – you never know how you can end up influencing others and contributing with your skills.
There really is space for everyone, so why not use it?